Food Future Center
Food Future Center is a project from Inspiria Science Center in collaboration with Vitenparken Campus Ås. It is an umbrella for a school garden for 4th grade, a collection park with wild plants, food lab, bees, café food future and future projects, for school children and leisure audiences.
The foundation is sustainability, public health, food enjoyment and diversity. Inspiria wanted a visual identity that creates curiosity and wholeness for Matframtidssenter and the projects under the Matframtidssenter umbrella, with a reference to Inspiria's visual identity.
Visual identity
The concept for Matframtidssenter's visual identity is called "heart" and draws inspiration from ideas about sustainability, change, organic, future, health, food joy and Inspiria's visual identity.
The visual profile has a playful and fresh expression, with sharp edges and triangles in reference to Inspiria's visual profile.
The logo symbol can be seen as a heart and gives associations to health and food enjoyment. It resembles and contains arrows that give associations to guidance, the future and bringing up ancient knowledge. It resembles a plant/flower, which gives associations to sustainability, the future of food and plant-based food.
Each project under the Food Future Center umbrella has its own symbol variant (with different color combinations).
In addition to the visual profile, templates for signs, PPT and Word were developed for the Food Future Center in general and its 5 sub-projects: Matlab, School Garden, Sankepark, Café matframtid and Bier.
