Sustainable Eaters
"Sustainable Eaters – Consumers in a sustainable Norwegian food system" is a 4-year project, which takes as its starting point the diversity of consumer profiles, in interaction with some of today's industrial and societal challenges in Norway when it comes to agriculture, bioresources and the environment.
Through five work packages and case studies, the project will provide increased understanding of and enhance consumers' contributions to a sustainable Norwegian food system. Overall, this research project will increase Norwegian competitiveness in several areas; the goal is innovative industrial solutions for packaging, shelf life and labeling of food products, new teaching materials for schools and new strategies for reducing food waste. The results of the project will provide a basis for new policy recommendations.
Visual identity
The concept for Sustainable Eater's visual identity is called "Sustainability" and draws inspiration from ideas of sustainability, balance, circularity, systems and innovation.
"The entire food value chain must be reassessed, including streamlining resource use, reducing food waste and adapting diets"
The visual identity includes a logo – clear, simple and solid, referring to the ideas of circularity and equilibrium – a color palette of green, red, blue and white in reference to Norway, 12 symbols illustrating 12 different consumers for diversity, and implementation examples. In addition, a PowerPoint template and a single Word template were developed.
